The Influence of Brand Information on Chocolate Preferences of Chinese
نویسندگان
چکیده
This study investigates the influence of brand information on consumer preferences by conducting an experiment testing whether the preferences of Chinese consumers towards four chocolate brands change when they are informed about the brands from the case when they are blind about the brands. The results suggest that brand information does influence Chinese consumers’ preferences for chocolate. More specifically, we show that Chinese consumers have higher preferences for the imported brands (Imported Milk Chocolate and Imported Truffle) than the domestic brand (Chinese Domestic Milk Chocolate) or the foreign brand which is produced in China (Foreign Branded Milk Chocolate/Produced in China) when they are informed about the brands.
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